Standard Retail
← Back to Retail Analytics Blog

How to Use the Inventory Turnover Report to Optimize Your Ecommerce Business

Cameron Smith

Inventory turnover is a critical metric for ecommerce businesses. Understanding how quickly products are sold and how frequently you need to restock or remove items from your inventory can greatly impact your bottom line. One effective tool for analyzing your inventory turnover is the inventory turnover report. In this article, we’ll guide you through generating and interpreting this report on Shopify, and provide actionable steps to optimize your inventory based on the insights gained.

What is the Inventory Turnover Report?

The inventory turnover ratio is a measure of how often inventory is sold and replaced within a specific period of time. The inventory turnover report provides detailed analysis of this ratio for each product in your inventory. It shows you which products are selling quickly and which are slow-moving, helping you make informed decisions about restocking, pricing, and marketing strategies.

How to Generate an Inventory Turnover Report on Shopify

To generate an inventory turnover report on Shopify, follow these simple steps:

  1. Login to your Shopify admin account.
  2. Navigate to the ‘Analytics’ section.
  3. Click on the ‘Reports’ tab.
  4. Select the ‘Inventory turnover’ report.
  5. Customize the report by selecting a specific time period or applying filters, if desired.
  6. Run the report to generate a comprehensive analysis of your inventory turnover.

Analyzing the Inventory Turnover Report

The inventory turnover report on Shopify provides valuable insights into your product performance. Here are the key metrics you’ll find in the report:

Inventory Turnover Ratio: This ratio indicates how quickly or slowly products are being sold. A high ratio suggests high demand and efficient sales, while a low ratio may indicate slow-moving items that require attention.

Days to Sell: This metric reveals the average number of days it takes to sell a product from your inventory. Shorter days to sell indicate higher sales velocity.

Average Inventory: This metric represents the average value of the products in your inventory during the selected time period. It helps you assess the capital tied up in inventory and make informed decisions about restocking levels.

Interpreting the Findings

Analyzing the inventory turnover report allows you to identify your fast-moving and slow-moving products. Here’s how to interpret the data effectively:

Fast-Moving Items: Products with a high inventory turnover ratio and shorter days to sell are considered fast-moving items. These items generate strong sales and should be restocked regularly to avoid running out of stock.

Slow-Moving Items: Products with a low inventory turnover ratio and longer days to sell are slow-moving items. They require closer attention and may benefit from pricing adjustments, promotional campaigns, or bundling with more popular items to boost sales.

Comparing your inventory turnover ratios with industry benchmarks can provide further insights into your performance and help identify areas for improvement.

Taking Action Based on the Report

Once you’ve analyzed the inventory turnover report and identified your fast-moving and slow-moving items, it’s time to take action. Here are some actionable steps you can take:

Optimize Slow-Moving Items: Focus on your slow-moving items and devise strategies to improve their performance. Consider offering discounts, creating bundles, or launching targeted marketing campaigns to increase sales.

Inventory Planning: Adjust your order quantities based on the inventory turnover ratios of your products. This will help you avoid overstocking or running out of stock, ensuring you have the right amount of inventory to meet demand.

Cash Flow Management: Efficient inventory management is crucial for maintaining healthy cash flow. Optimizing your inventory turnover helps free up capital tied up in slow-moving or obsolete items, allowing you to invest in more profitable areas of your business.


The inventory turnover report on Shopify provides valuable insights into your product performance and helps drive informed business decisions. By generating and analyzing this report, you can identify your fast-moving and slow-moving items, and take action to optimize your inventory. Use the insights gained to improve cash flow, boost sales, and ultimately drive the profitability of your ecommerce business.

Turn Your Shopify Retail Analytics Into Revenue Generation

Standard Retail is an AI-powered retail analytics platform that gives merchants a full overview of the health of their stores.

We help answer questions about your store and leverage the latest AI tools to provide insights into questions you may not even be aware of.