Standard Retail
← Back to Retail Analytics Blog

The Complete Guide to Using a Customer Acquisition Cost (CAC) Report for Ecommerce Marketing

Cameron Smith

Understanding your Customer Acquisition Cost (CAC) is crucial. Knowing how much it costs to acquire each customer gives you valuable insights into your marketing efforts and helps you make data-driven decisions for better ROI. In this guide, we’ll explain what a CAC report is, why it’s important, and how to use it effectively.

How to create a CAC report

Creating a CAC report requires careful data collection and analysis. Start by tracking all your marketing expenses, including advertising costs, agency fees, and any other expenses directly related to customer acquisition. Next, collect data on the total number of customers acquired over a specific period, ideally broken down by marketing channel or source. Finally, calculate the CAC by dividing the total marketing expenses by the number of customers acquired. This will give you a clear picture of how much you’re spending to acquire each customer.

Interpreting the CAC report: Once you have your CAC report, it’s time to analyze the data and gain insights. Compare the CAC across different marketing channels or sources to identify which ones are more cost-effective in acquiring customers. Look for trends and changes in CAC over time to see if your marketing efforts are becoming more or less efficient. By interpreting the data, you can make informed decisions about resource allocation and marketing strategies.

Using the CAC report to optimize marketing efforts

The CAC report is a powerful tool that can help you optimize your marketing efforts. One strategy is to focus on the channels with the lowest CAC, as these are likely to bring in more profitable customers. However, it’s important to also consider the Customer Lifetime Value (CLTV) when making decisions. By analyzing the CLTV alongside the CAC, you can align your marketing strategies with your business goals, ensuring long-term profitability.

When analyzing the CAC report, keep an eye out for areas where you can reduce costs or improve conversion rates. For example, if a specific marketing channel has a high CAC, it may be worth reevaluating your targeting or messaging to attract more qualified leads. Regularly reviewing and adjusting your marketing strategies based on the insights from the CAC report will help you maximize your return on investment.


Implementing a CAC report in your marketing analysis is essential for ecommerce businesses looking to drive customer acquisition and optimize their marketing efforts. By accurately tracking and analyzing the data, you’ll have a clear understanding of the costs associated with acquiring each customer. This knowledge will empower you to make data-driven decisions, improve ROI, and drive the growth of your ecommerce business.

Start creating your CAC report today to gain insights into your marketing performance and take your ecommerce business to new heights. With the right strategies and tools, you can make the most of your marketing budget and see measurable results. Stay ahead of the competition by leveraging the power of the CAC report and fueling your ecommerce success.

Remember, a well-optimized CAC report is the key to understanding your customer acquisition costs and making informed decisions for your ecommerce business. Start using a CAC report today and watch your marketing efforts flourish.

Turn Your Shopify Retail Analytics Into Revenue Generation

Standard Retail is an AI-powered retail analytics platform that gives merchants a full overview of the health of their stores.

We help answer questions about your store and leverage the latest AI tools to provide insights into questions you may not even be aware of.